La Boutique Genève announces the launch of the brand new Bang & Olufsen flagship store in Mayfair, located on the prestigious New Bond Street in London. The opening event took place on Thursday 14 December and offered guests an exclusive insight into this space designed to meet customers’ individual needs, providing an immersive and bespoke shopping experience.
Upon arrival, guests were greeted by the melodies of a live string quartet, broadcast through B&O speakers, accompanied by a champagne reception. Exquisite canapes were served before the opening speech by CEO, Kristian Teär, accompanied by the evening’s presenter, Di Stewart. On stage, the duo were joined by Michelin-starred chef and brand ambassador Tom Sellers. DJ Lauren Verge provided the musical ambiance while exclusive cocktails and lively conversations enlivened the three floors of the New Bond Street store.
Event highlights:
Flagship store opens in Mayfair
Prestigious champagne reception
Speech by CEO Kristian Teär with Di Stewart as compere
Appearance by Michelin star chef Tom Sellers
Musical atmosphere provided by DJ Lauren Verge
At 4,000 square feet, every inch of this venue has been carefully designed to reflect its surroundings in the heart of one of the world’s most prestigious shopping scenes. In addition to this, Bang & Olufsen intends to integrate local art elements into the store, adding an authentic touch to this unique experience.
Stay tuned for more exciting news from La Boutique Genève, your ultimate destination for the Bang & Olufsen experience in Switzerland.
